🔥ROAR INTO A NEW ERA: HOLBEACH UNITED F.E.A. REBRANDS FOR THE FUTURE 🐅

Dan Lester
Jun 9
2 min read

Dear Players, Families, Fans & Football Partners,

Today marks a bold new chapter in the legacy of Holbeach United Football & Education Academy. We are proud to unveil our new club crest and supporting tiger emblems — the visual heartbeat of a rebrand that is far more than just a logo change. It’s a signal. A mindset. A movement.

🐅 WHY THE TIGER STILL LEADS — STRONGER THAN EVER

The tiger has always been part of our identity. For years, it stood proudly on the badge of our grassroots club, Holbeach United — a symbol of strength, courage and local pride.

But as we’ve grown from a community club to an integrated fully-fledged academy, our mission has evolved. And with it, so must our image. We’ve reimagined the tiger — not to replace the old one, but to amplify it. To sharpen its edge. To give it the authority, aggression and elegance that now reflect the professional standards and ambitions we hold ourselves to.

This is a tiger reborn:

Sharper. Bolder. More focused.
A symbol of high standards, elite mentality and fearless progression.
A visual promise that Holbeach United F.E.A. is not just a place to play — but a place to become.

✨ WHAT THIS REBRAND MEANS

This new identity represents more than design. It’s the foundation of a new culture — one we’re building with purpose and precision.

Professionalism & Prestige – Our image now reflects the elite-level performance we demand in both our football and education programmes.
Cohesive Culture – We’re establishing a ‘cult-like’ unity. Not in hype — but in belief. Every player, coach and staff member is part of something bigger, something that demands commitment, intensity, and ambition.
Legacy Meets Progress – While our tiger is reborn, it still carries the DNA of Holbeach — a club forged in tradition but ready to dominate the future.

🚀 OUR VISION MOVING FORWARD

With the rebrand comes a renewed mission:

Deliver elite programmes that combine top-tier football education with character-building experiences.
Create an identity players wear with pride — on and off the pitch.
Develop fierce, resilient competitors prepared for life, sport, and everything in between.

This isn’t about being flashy. It’s about raising the standard. Our badge now matches the excellence we pursue every day.

🔥 WHAT YOU’LL SEE

A powerful new crest worn on all player and staff kit.
Striking supporting emblems including the unfiltered tiger head and our FEA insignia — symbols that will be used across branding, merchandise, media, and facilities.
Colours that speak to our strength: Black. Yellow. White. Pure. Powerful. Purposeful.